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2023

End COVID Inequality

COVID19 had given rise to greater inequalities in housing, food, isolation, and medication access, making the vulnerable even more vulnerable.

Qualitative Moderation

User Research

Narrative Change

Campaigns

Client   / 

UnitedHealth Group

The solution was two-fold: build and train a specialized task force of leaders to address the most pressing needs, and create an emergency response to social crisis and natural disasters. We assembled a team of community builders, housing advocates, health equity leaders, maternal health organizers. We sifted through thousands of data points in communities to design targeted community pilots. We led qualitative research (in-depth interviews and focus groups) with communities to understand the needs of people in crisis to design a digital platform that could respond in real time.

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