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2023

A Fortune 5 Company's First-Ever Pro Bono Division

Delivering $49M in impact to 5.7M Americans through grassroots partnerships

Strategic Partnerships

Development

User Research

Client   / 

Optum

Leveraging the vast talent pool of a Fortune 5 Company, consultants across strategy, design, and engineering practice areas engaged in no-cost collaboration projects with partner organizations. We formed strategic partnerships with grassroots organizers and nonprofits, adopting a boots-on-the-ground intervention strategy. This symbiotic relationship empowered us all to collaborate on policymaking and strengthen community ties. Through deep research and storytelling steeped in empathy, we created compelling campaigns that resonated with industry leaders. This pioneering project underscored the tremendous potential of aligning corporate capabilities with social needs, drawing on narrative change methodologies to shift the conversation on investing in communities.

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